IOC’s social networking

Join the Olympic Social Media Club!@IOC

Today’s young people have never known life without the internet. They have grown up with a mouse in their hands and the world wide web at their fingertips. In fact, the internet has become such a huge part of their everyday lives that recent figures indicated that the average teen spends as much as 31 hours per week online. It’s little wonder that the IOC is using digital media more and more as a way to engage with young people and encourage them to be more active when it comes to the Youth Olympic Games (YOG).

Indeed, with over 1.7 million young fans on the IOC’s social-networking site Facebook, and thousands more followers on micro-blogging site Twitter, the Olympic Games has already taken the social media world by storm – and now the Youth Olympic Games is doing the same.