for sports scientists, coaches, and athletes to enhance performance and to develop a sports system (high performance coaching, integrated sports science, information management, performance analysis, talent ID, youth development, coach education, and athlete career support)
What have you got?
Who is going to buy it?
Why will they buy my product rather than another one?
What is it going to cost, and what is the projected return?
How will your business be run?
Who are the people who will run it?